Funding from the Volkswagen Foundation

20.01.2025

From spring 2025, the Volkswagen Foundation will be funding my MEDIAG project as part of the ‘Change! Fellowship’ programme. The programme is scheduled to run for 4.5 years. Thanks to my team (Katrin v. Kap-herr, Tim Augurzke and the Film University)! Telling the story of change: Transmedia storytelling as a catalyser for sustainable transformation processes in the agricultural sector (MEDIAG). With the help of a participatory transmedia approach, positions in the transformation process of sustainable agriculture. Affected experts (e.g. farmers) and researchers from the field of agricultural science first reflect on their own needs and solutions for current problem areas in agriculture against the background of climate change using various formats and media (e.g. videos, interviews, articles, podcasts, augmented and virtual reality, blogs, social media entries, photos, etc.) in order to arrive at joint solutions in a further step through joint, equally diverse media productions. Cooperative transmedia format production should therefore at best also lead to content-related cooperation on sustainable agriculture. Media production thus serves here as a catalyst for relevant cooperation in the management of transformation processes. The aim is to investigate which media formats, types of collaboration and which knowledge transfer design are effective for the independent production of the circles involved in order to resolve opposing positions and enable joint approaches to solutions, to place and evaluate these in a way that is effective for the public and ultimately to make the concept usable for other disciplines of science communication. disciplines.